Royance was born from the brainwave of Louis Joly and Philippe Ortiz,
two  French  entrepreneurs and specialists  in  international  wines  and
spirits. Fascinated by their country and the marvellous resources  of  its
land,  they  imagined  a  range  of  French  wines  led  by  a totally new
marketing  concept  mixing  innovation  and  education:    an    initiative
between  modernity    and  tradition,  concerned  about  revitalising  the
French name,defending its identity and excellence, and making it easier
for today’s consumers to understand.
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